CoWork GSO

Ok, so it’s not the most creative name. I think that it will probably come to me as I work through this process. Name’s have never been my forte.

My goal here is to use this blog to “think out loud” as I attempt to establish a coworking space in greensboro, NC.  At this point, it think that the concept is pretty novel for this city. I’ve been here for about 13 years now, but have only a cursory sense that there is a “Creative class” here. Not to say that it doesn’t exist. My concern about discovering that creative class revolves around the premise that I have about those people being the primary niche participants in a local cowork movement. I am considering who the target market is at this point and how broadly I can expect this concept to spread. Is it possible to create a space that fits young creative “milennials” (sorry for the label), professionals that a trying to minimize their commute, techies, coffee shop and home office refugees? Without “bridging the gap” is it realistic to think that a niche market could sustain the space for any length of time? There are already a few examples out there of coworking spaces that have failed, but the information on why is yet to be revealed. Hopefully retrospectives will be iminent.